Art Direction, Design, Identity, Interactive, Print, Web Design

NYC Hunger Free

BACKGROUND The New York City Hunger Free Communities Consortium (HFCC) aims to significantly reduce hunger and improve nutrition in NYC, especially for households with children, working poor and senior citizens. They do this by increasing awareness and participation in existing food

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Art Direction, Design, Print

Food Standards

BACKGROUND The New York City Department of Health has revamped their menu. Meals served at the city’s public schools, senior centers, homeless shelters, child care centers, correctional facilities, public hospitals and other city programs are now healthier than ever – thanks

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Design, Print, Web Design

SUNY College of Optometry

PROJECT SUNY College of Optometry is an institution that supports optometric education, vision-science research and extend quality vision-care to all New Yorkers. They needed to revamp their overall branding: logo, identity, website, signage and print collateral MY ROLE Provide creative

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Art Direction, Design

HIV Prevention Campaign

PROJECT Provide creative direction for a NYC Department of Health’s HIV prevention campaign

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Design, Web Design

Jessica Rodriguez Blog

PROJECT Design blog for multi-media editor and journalist Jessica Rodriguez.

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Art Direction, Design, Identity, Interactive, Web Design

STEMventure

PROJECT Design graphics and logo for the STEMventure interactive gaming module created for NY state middle schoolers to promote science, technology, math and engineering careers MY ROLE Provide art direction for the game and branding. Check out STEMventure.

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Design, Identity, Interactive

Get the patch

PROJECT To help New Yorkers quit smoking, the NYC Dept of Health launched a two-week Nicotine Patch and Gum Giveaway Program. This campaign included a facebook app where users can encourage their friends to quit smoking by sending an “e-patch.”

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